Why Is The BMW 320d A Popular Car For Business Users?


Let’s face it; people drive all kinds of company cars each day. Did you know that the most popular vehicle favored by business users is the trusty BMW 320d?

The 3 Series is a model range that comprises an array of sedans, station wagons and SUVs. In fact, if you look at the BMW web page for the 3 Series, it says “luxury company cars” in the title!

So, what is it about that particular make and model that is a hit for company car drivers around the world? I did some research and discovered many reasons for this well-known fact. Here’s what I found out:

It dominates the premium sedan market

One thing that no-one can deny is that the BMW 320d is a model that has dominated the premium car market for many years now. It’s a familiar sight on many roads around the world. And it’s no surprise, given the German firm’s target audience reaches out further than its native Europe.

The BMW 320d is a car that offers a plethora of features and creature comforts that all corporate motorists can enjoy. After all; if you spend a considerable amount of time on the road, the last thing you want is to feel achy from your road trips!


It offers low emissions

Most business drivers want vehicles that provide excellent performance without sacrificing low engine emissions. One of the primary reasons for the BMW 320d’s popularity is the fact that it succeeded in achieving that goal!

Take the BMW 320d EfficientDynamics model, for example. It has a 2.0-liter, four-cylinder diesel engine take makes use of BMW’s TwinPower technology. For those of you not familiar with what that means, the engine uses a “twin-scroll” turbocharger.

As a result, it offers a respectable 160 brake horsepower. It can also get you to 60 mph from a standing start in only 7.7 seconds. It even boasts a top speed of 143 mph! But what’s amazing about this model is its CO2 and fuel economy statistics.

That’s because it only has 109 g/km of CO2 emissions! Meanwhile, a combined fuel economy figure of 68 mpg means drivers don’t have to spend so much time filling up the tank with diesel!

It’s super-cheap to insure

Fleet managers across the globe also love the BMW 320d because insurance is affordable on the car. Insurance website insure-fleet.co.uk reports the model is one of the most insured vehicles by companies.

You would think that a premium car such as the BMW 320d would cost a lot to insure. But what happens when you compare it with similar models by Audi, Mercedes-Benz and Lexus? You can see why fleet managers opt for this model instead.

Standard equipment is plentiful – even on the basic trim

Today’s BMWs have a plethora of technology and features. Take the basic “ES” trim level for the 320d. As standard, it comes with climate control, Bluetooth connectivity and the iDrive infotainment system. You also get cruise control, automatic boot opening and a leather steering wheel.

As you can see, they are just a few of the reasons why companies love having the BMW 320d in their fleet!