The search engine giant, Google revealed its new tool, Web Designer, to offer an ability to build interactive ads and HTML5 sites. After a hint in June and a long quietness over this tool, the company has now officially announced the launch and has stated it as a professional-quality design tool. This new tool is made available to the users in the beta mode having windows and Mac based machines.
During the announcement for the launch of the Web Designer, Google stated that this tool has been designed especially for those advertisers and developers, who want to make HTML5 ads for desktop and mobile based devices. With this, the company boasts to provide the first ever solution to the need of cross screen display of web pages and advertisements in an effective manner.
Features & Tools
There are various visual design tools available with the Web Designer, to which most of the designers are familiar with. Some interesting tools provided by Google with this tool include a timeline for easy management of animations, a pen tool to create drawings freely, able to use CSS for the creation of 3D content and others.
Although, most of the features provided by the Web Designer are already available in different softwares, but being a free tool gives it an advantage over its competitors.