Apple tried to maintain a firm grip over the market by launching several upgrades including the new operating system, retina display fingerprint sensor and others but Android has provided a tough competition this time. Android tablets have slowly and steadily managed to take a lead in the Apple vs Android tablets battle to end the reign of iOS.
Shift in Leadership
The tablet space has observed a shift in the leadership in the 2nd quarter of this year, when Android won the Apple vs Android tablets clash in terms of the number of shipments. Also, in terms of the revenue related to the tablet hardware both the competitors iOS and Android reached an equal level in the middle of the year. Another point that favored Android in the Apple vs Android tablets battle is that the iPad’s ASP (average selling price) approached the market average during the quarter.
Apple’s Sales Decline
The first decline in the sales of the Apple iPad in the Apple vs Android tablets encounter was reported on a yearly comparison basis in the month of July, when it reduced to 14.6 million units as compared to the 117 million count in the last year. A main reason for this drop is believed to be the competition of several different OEMs of Android devices against a single OEM based on the iOS from Apple. Some strong competitors of the Apple’s iPad include the Galaxy Note lineup from Samsung, Kindle Fire range from Amazon, Nexus slates from Google and others. So, a higher edge to the Android in the Apple vs Android tablets combat was predictable due to the many against one competition.
The Price Differentiator
Google and Amazon have used the price differentiator move to take a lead in the Apple vs Android tablets clash. Android took around 3 years to move ahead of the Apple in the tablet market, during which its improved a lot to meet the expectations of the tablet users.